WhatsApp Business API META OFFICIAL

LeadNest is an official Meta-approved WhatsApp Business API provider. Connect directly to Meta infrastructure with no intermediaries for maximum reliability and transparent, usage-based pricing.

Overview

The WhatsApp Business API allows you to send rich media messages, automate conversations, and provide customer support at scale. With LeadNest, you get:

• Direct Meta delivery path for maximum reliability
• Rich media template campaigns with images, videos, and documents
• AI-powered automated conversations and chatbots
• Shared team inbox for sales and support
• Real-time delivery tracking and analytics
• Multi-agent support with role-based access

Getting Started

1. Set Up Your WhatsApp Business Account

Before you can send messages, you need to:

1. Create a WhatsApp Business Account through LeadNest dashboard
2. Verify your business with Meta
3. Register your phone number
4. Create and submit message templates for approval

2. Configure WhatsApp in LeadNest

Navigate to Settings → Channels → WhatsApp in your LeadNest dashboard and follow the setup wizard.

Sending Messages

Template Messages

WhatsApp requires pre-approved templates for outbound messages. Templates can include:

• Text with variables
• Images, videos, or documents
• Call-to-action buttons
• Quick reply buttons

API Example

Response

Message Templates

All marketing and promotional messages must use pre-approved templates. To create a template:

1. Go to WhatsApp → Templates in your dashboard
2. Click "Create Template"
3. Design your message with variables and media
4. Submit for Meta approval (usually takes 24-48 hours)

Conversation-Based Pricing

WhatsApp uses conversation-based pricing. A conversation is a 24-hour window that starts when:

• You send a template message to a user
• A user sends you a message

Within this 24-hour window, you can send unlimited messages without additional charges.

Best Practices

• Get opt-in: Always obtain explicit consent before messaging users
• Personalize: Use variables to make messages relevant
• Timing: Send messages during business hours in the recipient's timezone
• Response time: Reply to customer messages within 24 hours
• Quality rating: Monitor your quality rating in the dashboard

Webhooks

Set up webhooks to receive real-time updates about message status, incoming messages, and more:

Next Steps

• Explore the full API reference
• Set up webhooks
• Create automated workflows