Promotional Campaigns: Email & SMS
Promotional Campaigns allow you to send high-impact marketing broadcasts to your audience. Whether you are sending a newsletter via Email or a flash sale alert via SMS, LeadNest provides a unified workflow to design, target, and schedule your messages.
Using validated audience segments (e.g., "Valid Contacts") directly from the Validation Module ensures minimal bounce rates and higher engagement.
1. Campaign Overview
Both Email and SMS follow the same intuitive 5-step creation process:
- Channel Selection: Choose between Email or SMS.
- Setup: Configure your sender identity and campaign name.
- Content Design: Create rich email layouts or concise SMS text.
- Audience Targeting: Select a dynamic segment or full list.
- Scheduling: Send now or schedule for any timezone.
2. Email Campaigns
Build professional, high-conversion emails using our integrated drag-and-drop editor.
Step-by-Step Creation
- Configure Sender: Choose from verified providers like SendGrid, Mailgun, or Brevo.
- Visual Editor: Use the Unlayer editor to add images, buttons, and custom layouts without coding.
- Personalization: Insert dynamic tags like
{{first_name}}to customize content for each recipient. - Subject & Preview: Craft compelling subject lines and preview text to boost open rates.
3. SMS Campaigns
SMS provides an instant, high-open-rate channel for time-sensitive promotions and alerts.
Key Features
- Sender ID: Use your custom brand name as the sender (where supported).
- Concise Messaging: Deliver clear, actionable text messages directly to your customers' phones.
- Global Reach: Send to any country using our high-reliability SMS gateway.
- Usage Tracking: Monitor credit consumption per campaign in real-time.
4. Global Scheduling
Reach your audience at the perfect moment, regardless of their location.
- Immediate Send: Push your campaign live instantly.
- Future Scheduling: Choose a specific date, time, and timezone to align with peak engagement periods or regional events.
5. Campaign Workflow Visualized
6. Summary for Marketing Teams
| Feature | What It Allows | Benefit |
|---|---|---|
| Segment Selection | Choose validated audiences | Higher quality sending & ROI |
| Template Editor | Build rich content | Professional brand image |
| Scheduling | Send now or later | Global campaign coordination |
| Preview & Send | Final confirmation | Error-free marketing execution |
Next Steps
Coming Soon Features
We're constantly working on new features to help you scale your communications. Here's what's currently in development:
Need Help Getting Started?
Book a personalized demo with our team and discover how LeadNest can transform your communication strategy.