Analytics & Campaign Performance
The Analytics Dashboard is the central monitoring hub of LeadNest. It provides a consolidated, real-time view of your campaign performance, deliverability, and audience engagement across every channel.
1. Accessing Campaign Overview
Track the success of your messaging efforts from a single, unified interface. Navigate to Dashboard → Campaigns to view performance data. The dashboard uses a tabbed structure to help you focus on specific campaign types:
- All: A comprehensive view of every campaign sent across all channels.
- SMS: Deep dive into text messaging metrics and delivery statuses.
- Email: Detailed tracking of newsletters and promotional blasts.
Analyze open rates, click-through rates, and delivery success to optimize your future marketing strategy and boost ROI.
2. What You See in Campaigns Overview
Each campaign is displayed row-wise, providing a quick snapshot of its health and performance.
| Column | Description |
|---|---|
| Name | Internal name of the campaign (e.g., "Web Push Notifications Dashboard") |
| Channel | Email, SMS, or Web Push |
| Status | Draft / Scheduled / Sent |
| Sent | Total number of messages deployed |
| Open | Total unique opens (for email and web push) |
| Clicks | Total link clicks tracked |
| Conversion Rate | Calculated percentage of successful actions |
| Actions | Quick links to Export or View detailed reports |
3. Filtering & Search
The dashboard allows you to narrow down results, which is essential when your app has hundreds of entries:
- Channel Tabs: Instantly filter by Email, SMS, or Web Push.
- Status Filter: Focus on only "Sent" campaigns or check upcoming "Scheduled" ones.
- Time Period: Analyze performance within specific date ranges.
4. Exporting Performance Reports (PDF)
Every campaign row includes an Export button. Clicking this generates a standardized, professional PDF report for offline review or sharing with stakeholders.
What's Inside the Exported PDF?
- Deliverability: Sent count, Delivered count, and final Delivery Rate.
- Opens: Total opens and unique Open Rate.
- Clicks: Total clicks and Click-through Rate (CTR).
- Engagement Timeline: A visual summary of how users interacted with your message over time.
- Sender Details: Campaign name, Send Date, and From Email address.
5. Dashboard → Campaign Flowchart
6. Summary for Marketing Teams
| Feature | What It Provides | Why It Matters |
|---|---|---|
| Campaign Overview | All performance data in one page | Quick, high-level analysis |
| Filtering | Focus on specific channels/dates | Simplifies deep-dive reporting |
| Export PDF | Detailed analytics report | Easy sharing & offline review |
| Key Metrics | Opens, Clicks, Delivery, Conversion | Helps optimize future campaigns |
| Status Tracking | Draft, Sent, Scheduled | Clear visibility of team workflow |
Next Steps
- Launch your next Promotional Campaign
- Automate your engagement workflows
- View CRM-integrated sales analytics
Coming Soon Features
We're constantly working on new features to help you scale your communications. Here's what's currently in development:
Need Help Getting Started?
Book a personalized demo with our team and discover how LeadNest can transform your communication strategy.