Audience Module: Users, Imports & Segments
The Audience Module is the core of your app's data. It manages users, bulk imports, and dynamic segmentation—ensuring you have a high-quality, targeted audience for your messaging campaigns.
| Section | What It Does | Why It’s Needed |
|---|---|---|
| Users | Complete list of all app users | Central database view and management |
| Import | Add users in bulk via CSV/XLSX | Fast onboarding of large contact lists |
| Segments | Group users using dynamic filters | Targeted campaigns and analytics |
Overview
The Audience module organizes your leads into profiles and segments. It allows filtering, tagging, and analyzing lead data to create dynamic, targeted groups for campaigns. This module is the foundation of personalization and targeted engagement.
Quickstart Guide
1 Access Audience
In the main sidebar, click on Audience to enter the central data hub for your current app.
2 Create a Segment
- Click New Segment.
- Define dynamic rules such as
Country = USorReachability ≥ 70. - Preview the segment size in real-time before saving.
3 Apply Tags
- Open a specific user profile from the list.
- Add relevant tags such as
VIP,Warm_Lead, orInvalid_Phoneto classify your audience.
4 Export or Sync
- Select a saved segment.
- Choose Export to CSV or Sync to CRM/Delivery Module for campaign activation.
Best Practices
- Dynamic Logic: Always prefer dynamic, rule-based segments over static lists to ensure your audience stays up-to-date automatically.
- Quality Scores: Combine Validation Scores and Engagement Metrics for more accurate and effective targeting.
- Data Hygiene: Consistently tag invalid, unsubscribed, or low-quality leads to exclude them from high-cost campaigns.
Next Steps
- Use created segments as entry conditions in Journeys.
- Launch targeted campaigns with Delivery.
- Automate tagging using the Validation module.
Coming Soon Features
We're constantly working on new features to help you scale your communications. Here's what's currently in development:
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