Validation Module: Data Quality & Integrity
The Validation Module helps you verify the quality of your leads by checking the accuracy of Email and Phone contacts. This ensures your campaigns are sent to verified, valid users—improving deliverability, conversions, and reducing credit wastage.
Overview
The Validate module verifies lead contact information. It supports Email Validation (syntax, MX check, inbox status) and SMS Validation (format, carrier, line type, OTP). This serves as a critical quality gate before launching high-volume campaigns.
| Feature | Purpose | Benefit |
|---|---|---|
| Email Validation | Verifies email deliverability | Improved sender score & low bounce |
| Phone Validation | Confirms activity & carrier info | Better SMS/WhatsApp campaign reach |
| Segment Creation | Saves filtered audiences | Instant campaign readiness |
Quickstart Guide
1 Access Validate
In the main sidebar, click Validate to open the data quality dashboard.
2 Create a Validation Job
- Click the New Job button.
- Choose your input source: Dataset (from DataNest), Audience (existing segment), or CSV (direct upload).
3 Select Validation Type
- Choose between Email or SMS/Phone validation.
- Configure specific checks: syntax, MX records, carrier identification, or OTP verification.
4 Run & Review Results
- Click Run Job to begin the verification process.
- Track real-time progress in the job dashboard.
- Once complete, Export your results or automatically Tag invalid records to exclude them from campaigns.
Best Practices
- Immediate Action: Validate leads immediately after importing from external sources or DataNest.
- Compliance Filtering: Use compliance flags to filter out restricted or high-risk contacts (e.g., disposable emails).
- Quality Thresholds: Set minimum validation thresholds (e.g.,
reachability ≥ 70) before allowing leads into automated workflows.
Next Steps
- Gate Journeys entry using real-time validation scores.
- Auto-validate new leads with automation rules in the Lead Hub.
- Export your validated data back to DataNest for future prospecting.
Coming Soon Features
We're constantly working on new features to help you scale your communications. Here's what's currently in development:
Need Help Getting Started?
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