LeadNest provides an omnichannel communications platform that enables Customers to send transactional and promotional messages through various communication channels, including SMS, MMS, WhatsApp, Email, Voice, Push Notifications, Web Push Notifications, and In-App Messaging.
LeadNest processes messaging data solely to provide the Services requested by Customers and in accordance with applicable laws, industry standards, and contractual obligations.
Consent Management
Customers are solely responsible for obtaining all legally required permissions before sending communications through the Services. Where applicable, LeadNest may process and store consent records including:
- •Date and time of consent
- •IP address
- •Consent source
- •Web form or application
- •Double opt-in status
- •Privacy Policy acceptance
- •Terms of Service acceptance
- •Campaign source
- •Opt-in method
LeadNest may retain consent records to satisfy carrier audits, regulatory inquiries, legal obligations, or contractual requirements.
SMS & MMS Messaging
Customers using SMS or MMS services are responsible for complying with all applicable messaging regulations, including:
- •Telephone Consumer Protection Act (TCPA)
- •CTIA Messaging Principles
- •10DLC registration requirements
- •Carrier-specific messaging policies
- •Applicable local telecommunications laws
LeadNest processes SMS and MMS data only for message delivery, routing, analytics, reporting, fraud prevention, and compliance purposes.
WhatsApp Business Messaging
LeadNest supports WhatsApp Business messaging through approved service providers. Customers using WhatsApp messaging are responsible for complying with:
- •WhatsApp Business Messaging Policy
- •Meta Platform Terms
- •Applicable messaging regulations
- •Recipient consent requirements
LeadNest processes WhatsApp message metadata solely to provide messaging functionality and related analytics.
Email Communications
LeadNest processes email communications to enable Customers to send transactional and marketing emails. Email processing may include:
- •Delivery status
- •Bounce information
- •Spam reports
- •Open tracking
- •Click tracking
- •Unsubscribe requests
- •Delivery diagnostics
Customers remain responsible for complying with applicable anti-spam legislation, including the CAN-SPAM Act, CASL, GDPR, and other applicable laws.
Push Notifications
LeadNest may process:
- •Device tokens
- •Push subscription identifiers
- •Delivery status
- •Notification opens
- •Engagement metrics
- •Device information necessary for notification delivery
Voice Communications
Voice services may process:
- •Phone numbers
- •Call metadata
- •Call duration
- •Routing information
- •Quality metrics
- •Recording preferences where enabled
Call recordings are processed only where enabled by the Customer and permitted by applicable law.
Opt-Out Requests
LeadNest supports recipient opt-out mechanisms. Recipients may unsubscribe using supported methods such as:
- •Reply STOP
- •UNSUBSCRIBE
- •Account preferences
- •Customer-managed preference centers
LeadNest processes opt-out requests promptly and maintains suppression records as required by applicable law.
HELP Requests
Where required by applicable messaging regulations, HELP requests may provide support contact information, business identification, and additional messaging disclosures.
Message Retention
Message content and metadata are retained only as long as necessary to provide the Services, comply with legal obligations, resolve disputes, investigate abuse, and enforce agreements.