Effective Date: August 2025
Last Updated: August 2025
This Acceptable Use Policy (“AUP”) and Code of Conduct (collectively, the “Policy”) governs your use of Leadnest.ai’s services, websites, applications, and APIs (“Services”). By accessing or using our Services, you agree to comply with this Policy.
Our goal is simple: to ensure Leadnest.ai is used responsibly, lawfully, and in a way that builds trust between businesses and their audiences.
Guiding Principles
Leadnest.ai is built on three foundations:
- •Consent First: Messages must only be sent to individuals who have knowingly and explicitly opted in.
- •Respect Always: No harassment, discrimination, exploitation, or misleading behavior.
- •
Compliance Everywhere: You must follow all applicable laws and industry standards, including CTIA, TCPA, 10DLC (U.S.), GDPR (EU), DPDPA (India), HIPAA (U.S.), CAN-SPAM (U.S.), CASL (Canada), and any other relevant regulations.
Violations may result in suspension, restriction, or permanent termination of your access.
Permitted Uses
You may use Leadnest.ai to:
- •
Send communications (push, email, SMS, MMS, WhatsApp, voice, web, or IoT) only to recipients who have provided valid, auditable consent.
- •Manage leads and customer data with proper legal authority.
- •Analyze engagement, campaign performance, and customer journeys for legitimate business purposes.
- •Integrate Leadnest.ai APIs into your applications, provided the integration complies with this Policy and all applicable data protection laws.
Prohibited Content
You may not use Leadnest.ai to create, store, or transmit content that:
- •Is unlawful or illegal: Fraud, phishing, scams, criminal solicitation.
- •Violates rights: Intellectual property, privacy, data protection, publicity rights.
- •Is harmful or exploitative: Child sexual abuse material (CSAM), human trafficking, terrorism, self-harm, violence.
- •Is discriminatory or hateful: Based on race, religion, gender, sexual orientation, disability, or protected class.
- •Is misleading or manipulative: False advertising, deceptive subject lines, “dark patterns.”
- •Violates healthcare protections: PHI may only be transmitted if you are on a HIPAA-compliant plan with a signed BAA.
- •Violates carrier rules: SHADE content (sexually explicit, hate, alcohol, drugs, gambling) or other restricted 10DLC categories leadnest_sms_compliance_changes
Enforcement & Remedies
Leadnest.ai enforces this Policy firmly but fairly:
- •Notice & Remediation: For minor violations, we’ll notify you to correct issues.
- •Suspension: For repeated or serious violations, your account may be temporarily suspended.
- •Termination: Egregious, fraudulent, or malicious use will result in permanent account closure.
- •Legal Action: We may seek damages, cooperate with law enforcement, and notify regulators.
Code of Conduct (Community & Engagement Spaces)
When using Leadnest.ai support channels, forums, or events:
- •Treat others with respect. Harassment or bullying will not be tolerated.
- •Contribute constructively. No spam, trolling, or disruptive behavior.
- •Follow moderator instructions.
- •Protect confidentiality. Do not share private data without consent.
Reporting Violations
Report violations to abuse@leadnest.ai. All reports are reviewed promptly and confidentially.